Locally owned and operated, a true family business, EZ Bait and Tackle owner Gary Bevell founded EZ as "just a hobby" but later realized that he had created a fishing tackle store with a "WOW" factor. At least once a week a customer states that they are truly amazed with how much fishing tackle there is in what appears to be such a small building from the outside.
With an inventory representing all the quality brands of US fishing gear, the store is truly a visual representation of a “Who’s Who” in US fishing tackle. Brands carried by E-Z include international lines like Shimano, Penn, Berkley, Fin-Nor, Shakespeare and Calcutta, as well as regional favorites like Honey Hole and others.
Because of its central NC location, E-Z is frequented by anglers from all areas of the state traveling to fishing locations in both fresh water and salt water throughout eastern North Carolina. Anglers head down US 70 toward the Crystal Coast region; others go south on Hwy. 117 to the Cape Fear area and others head east on US 64 and 264 to the Outer Banks. That means anglers shopping in the store run the gamut from offshore big game fishing to bank fishing in the upper portions of the Neuse River.
“One of the truly unique things about our store is that fishing tackle is our only focus. We do not sell guns and we do not sell ammunition or other hunting equipment. But we do offer everything you can possibly think of for fishing! We’re pretty sure we offer the most complete line of fishing tackle in the state, and possibly in the entire Southeast.”
“I strongly believe that one of the keys for the success of any retail business is having merchandise to sell. Our goal from day one has been to have whatever a fisherman needs in stock…in a bountiful supply…and at a fair price, and to back that up with exceptional customer service,” Bevell said.
“For E-Z Bait & Tackle, customer service means being open when a customer wants to go fishing or to prepare for a fishing trip, providing expert advice when a customer asks a question and serving each customer with a friendly attitude.”
“That means we are open for business from 7am-7pm Mon-Sat and 7am-6pm Sundays, 363 days a year closing Thanksgiving and Christmas Day. The fishermen who come to our store work different schedules, so some fish early in the day and some go fishing at night. We need to be here with whatever they might need, whenever they need to shop to make their trip a success,” he added.
Bevell is a long-time veteran of the fishing tackle business, having grown up in Chase City, Virginia, where his family ran a tackle store on Buggs Island Lake.
The current store was a gas station in a previous life and was converted to a tackle store in 1998 under different management. Then, in 2004, Bevell retired from his auto parts business, turned it over to his son, and took over operations of the store. Over the years, the original building has been added onto several times, resulting in a unique room-to-room floor layout that gives it the flavor of an old country store.
But as Adam Farlow of Randleman said after shopping at E-Z for the first time, “I have never seen so much fishing tackle in one place. If you can’t find it here, you probably are not going to find it anywhere!”
On January 1, 2016 Gary's son, Dwayne Bevell took over day-to-day operations of EZ Bait and Tackle. Dwayne strives to keep EZ running the same way his father did, by helping each customer and having the tackle "for all your fishing needs". Dwayne is keeping it a family oriented business and you will often see his two sons Jayden and Madox in the store helping customers.