More durable than livebait. Here's the bait that out fishes live night crawlers. Looks like the real thing and smells even better. Great on spinners, livebait rigs, and weedless hooks.
Mimics popular coastal live baitfish. Ideal for all rigging options. Rapid scent dispersion attracts fish from greater range.
Perfect for jig or drop shot. Biodegradeable with 400x's more scent dispersion. More colors and better durability than live. (4" in length, 12 per pack)
Unique new double tail design has enticing action at slow or fast retrieve. Excellent for multiple species of inshore gamefish. Pronounced action fished slow or fast, and on light or heavy jigs.
The Zoom G-Tail Worm features a thick body and a wide tail, a throwback to the gator-tail design made popular in the 70s and 80s. The G-Tail's square body shape and wide tail offers a larger presentation, making it a great choice when going after big fish. The Zoom Bait G-Tail Worm is a good fit…
Excellent for catfish. Catfish can't resist the intense scent dispersion that these little babies kick out. And because they're more durable than livers, they last longer and eliminate mess.
Excellent for catfish. Catfish can't resist the intense scent dispersion that these little babies kick out. And because they're more durable than real livers, they last longer and eliminate mess.
Great for trout and panfish. GULP!® Corn has out fished real corn in field tests, and is 100 percent biodegradable. 1/4".
Outperforms natural salmon eggs. Potent scent disperses to attract sensitive-smelling trout and salmon. Durable and long lasting. Stays on the hook longer.
By far the most effective trout dough ever. You will experience up to a 55% greater catch rate than the leading competitors product. Floating formula floats hook in the visible strike zone, then lets the magic of GULP!® scent dispersion do the rest.
No two are alike - just like live. Lifelike look, feel, action, smell and taste of a live bloodworm with less mess and more durability. Outfishes live bloodworms. 6". 8 mini pack.
Biodegradable nibbles disperse the famous Berkley® GULP!® scent cloud that invites all of the crappie in the area over for dinner; your dinner. Berkley® GULP!® baits out fish live baits.
This bait targets fish suspending or holding in vertical cover. With GULP!® extreme scent dispersion, the Jerk Shad pulls fish out of cover.
The bullet shaped long trim body with rubber legs creates plenty of wiggle. Cork body cemented on Mustad® hook. 1 per pack.
Perfect in almost every fishing condition. Kit comes with (10) of the following body colors: mealworm gold, bubble gum, opaque chartreuse, chartreuse/orange, green/black, pink & white. Also includes (5) gold, (5) black & (5) silver 1/64oz shad-dart heads.
100% biodegradable, tough as nails. Flesh-like feel.
Weighted hook shank for balanced drop. Heavy duty Mustard saltwater hooks. Reusable vinyl bag.
All Eye? is an all purpose lure that can be rigged with ballyhoo, cigar minnow, strip bait or used with live bait. The perfect lure for improving natural bait action and adding color to your lure spread.
Walk it sideways across the bottom or swim it slowly in the current. You'll be pleased with its lifelike swimming and feeding action and you'll be in for some great fishing fun.
Lighten up for more fishing fun. It's great for catching crappie, bream, smallmouth, white bass, and other light tackle game fish.
Most popular rig on the market. This no-tangle rig has monofilament arms that hold hooks away from the line to ensure it remains tangle free. Assorted Red, Chart, Orange. 1 per pack.
The tails sail when left connected or flap wildly when separated. The body is thinner where the hook comes out for easy hook sets but has a thicker head so the bait stays on the hook. The D Bomb plunges into the thickest cover or hangs on to your big jig for added appeal. The fine ribs on the body…
The eye-popping glitter and enticing tentacles are irresistible to the fish. These are a must for the serious tube jig fisherman.
Natural baits are best and Magic's Preserved Shad Baits are perfect for the going after the big ones. The addition of anise fish-attracting scent makes the Magic Preserved Shad baits ideal for tough conditions. Conveniently packed in a re-closable laminated pouch and don't require refrigeration so…
Same as our regular shad heads except with an extra long shank hook. This allows the hook to extend closer to the tail of the shad body. 25 PER PACK.
Often copied but never matched, the Rebel Pop-R remains the standard by which all other topwater poppers are judged. Don't be fooled by the imitations. These are the original Pop-Or's.
A constant producer of tuna, wahoo, billfish and many other offshore species. Three sizes and strengths allow you to match the lure size to the size of your tackle and fish in your area. Rigged with durable double skirts and a Mustad® double hook stiff-rigged with bead spacers to position the hook…
Combines a food attractant with great fish catching flavors for enticing the big ones. This bait is formulated to stay on the hook and be used with several rigging styles. Biodegradable bait retains color and is easy to use. Six ounces of preformed baits packed in a reclosable bag. #3720…
Five 4-1/4" octopus skirts on 130# mono with a 1 ounce witch chaser. Rigged with an 8/0 ballyhoo rig. Great for hooking into large mahi, tuna and billfish