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> fishing > Fishing Lures

Fishing Lures

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Berkley Gulp!®

Excellent for catfish. Catfish can't resist the intense scent dispersion that these little babies kick out. And because they're more durable than livers, they last longer and eliminate mess. [more]

Berkley Gulp!®

Excellent for catfish. Catfish can't resist the intense scent dispersion that these little babies kick out. And because they're more durable than real livers, they last longer and eliminate mess. [more]

Berkley Gulp!®

Great for trout and panfish. GULP!® Corn has out fished real corn in field tests, and is 100 percent biodegradable. 1/4". [more]

Berkley Gulp!®

Outperforms natural salmon eggs. Potent scent disperses to attract sensitive-smelling trout and salmon. Durable and long lasting. Stays on the hook longer. [more]

Berkley Gulp!®

By far the most effective trout dough ever. You will experience up to a 55% greater catch rate than the leading competitors product. Floating formula floats hook in the visible strike zone, then lets the magic of GULP!® scent dispersion do the rest. [more]

Berkley Gulp!®

Ideal replacement for scarce live eels. Scent, flavor, action and appearance imitates all live eels. More rigging option than live bait. Cobias and Stripers love 'em. [more]

Berkley Gulp!®

The next generation in soft baits. Biodegradeable. Made of natural ingredients. 400x's more scent dispersion, expands the strike zone allowing you to catch more fish. (1" in length, 8 per pack) [more]

Berkley Gulp!®

More durable than livebait. Here's the bait that out fishes live night crawlers. Looks like the real thing and smells even better. Great on spinners, livebait rigs, and weedless hooks. [more]

Fishbites Yeh Monn!®

There are no fish oils, tissues or extracts used in Yeh Monn!®. It's powered by the proven scent technology developed by Fishbites - the scent that melts in the water, not on your hands!® Each bag contains two 5/8" x 13" bait strips. Each bait strip cuts easily with scissors, so all you need to do… [more]


The do-everything topwater lure. Spits, darts and chugs like fleeing baitfish. Weighted tail for long casts. Loud rattle. Teaser tail hook. [more]

Berkley Gulp!®

No two are alike - just like live. Lifelike look, feel, action, smell and taste of a live bloodworm with less mess and more durability. Outfishes live bloodworms. 6". 8 mini pack. [more]

Berkley Gulp!®

Biodegradable nibbles disperse the famous Berkley® GULP!® scent cloud that invites all of the crappie in the area over for dinner; your dinner. Berkley® GULP!® baits out fish live baits. [more]

Berkley Gulp!®
$7.09 - $7.69

This bait targets fish suspending or holding in vertical cover. With GULP!® extreme scent dispersion, the Jerk Shad pulls fish out of cover. [more]

Johnson Silver Minnow®
$4.99 - $5.69

The weedless wonder that will come up clean and weed-free every time. Patented 35 degree wobble. Rocks back and forth, but won't roll and twist line. Plated with pure silver or 24K GOLD for a brighter flash. [more]

Betts Trim Gim?

The bullet shaped long trim body with rubber legs creates plenty of wiggle. Cork body cemented on Mustad® hook. 1 per pack. [more]

Fishbites Fish N' Strips

100% biodegradable, tough as nails. Flesh-like feel. [more]

Fishbites Bag O' Worms
$6.09 - $8.79

This is an especially good bait for introducing new anglers to the sport since many are skittish about handling real worms. The bloodworm and sandworm scents will catch a wide variety of saltwater species. They're both available in regular (1/4" width) and large (3/8" width) sizes, and they come in… [more]

Gaines Crippled Killer®

The loose fitting, counter-rotating propellers rattle and splash, creating a unique disturbance that most wary fish can't resist. [more]

Nichols 8FS15-35 Ben Parker Magnum

Nichols 8FS15-35 Ben Parker Magnum Spoon, 8", 3 1/2 oz, Lavender Shad, Size 4/0 Hook, EWG Short Shank Trokar Treble Hook, Single Hook [more]

Nichols 6FS7-25 6" Ben Parker Mini

Providing all of the action and flash of its big brother, theMini Magnumoffers a slightly smaller package that is perfect for matching all types of forage. Proportional to the original, it maintains the same contour and big fish attraction that has been used to cash checks at the highest levels of… [more]

Zuker 6" Grass Feather Series With Mylar

Down deep where it counts, the Zuker "broom" is a beautiful lure. It catches fish. The lure proved it's worth, many times over several seasons, so I'm now stocking them in good supply, and expanding the color selection. The ZG presents a different look and feel to a fish, there may be a different… [more]

Shur Strike SSJH116-25-LC Round

Red hook and double eye design. Bright fish-catching colors with solid, two-tone, and multi-tone chip resistant paint. UV glow red eyes. [more]

Zuker 6" Feather Series

Having proven themselves time-and-time-again as effective trolling lures for all species of tuna, these baits should have a place in your pattern. [more]

Mirrolure Popa Dog

Features a unique concave lip design and head shape to create surface commotion and noise to attract game fish. Emits a sonic vibration from its rattling chamber. Popa Dog combines all the popular characteristics of a surface popper and surface walker into one fishing lure. [more]

Iland er®

More weight and improved stability for higher trolling speeds. The 4 ounce weighted bullet head will allow you to troll at a much higher speed and allow you to troll deeper. (8 1/2" in length, 4 ounces in weight) [more]

Jackall BINKSY

Offering the ultimate trifecta of splash, flash, and vibration, the Jackall Binksy takes topwater temptation to a whole new level. At the front, the Jackall Binksy features a shallow, cupped mouth that slaps against the surface to produce a prominent splash. Located along the belly and in-between… [more]

Manns Textured Stretch 25+ & 30+
$19.99 - $32.99

Rock solid construction. True-tracking out of the box. Realistic high-tech colors and patterns. Super strong 4X hooks. [more]

Dons Jigs Glass Minnow Jigs

Diversified jigs, they are used everywhere for every species. [more]

Z-Man TTNL-0746 Ned Lockz Jighead

Ned Lockz Jighead 1/5 Oz, 5/Pk, Green Pumpkin [more]

Wahoo Bonefish Bucktail Jig

Special flat head. Hand-tied bucktail w/accent flash. Twin mono weedguard. Holographic eyes. Epoxy coated thread. Heavy duty forged saltwater hooks. [more]

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