This bait targets fish suspending or holding in vertical cover. With GULP!® extreme scent dispersion, the Jerk Shad pulls fish out of cover.
Unique new double tail design has enticing action at slow or fast retrieve. Excellent for multiple species of inshore gamefish. Pronounced action fished slow or fast, and on light or heavy jigs.
Lifelike detail imitates natural prey. Assorted colors to match a variety of fishing conditions. More durability than live bait.3"
Designed to target fish suspending or holding in vertical cover. Perfect for working weedlines, wood, docks and dams. Biodegradable.
Ideal for all saltwater species. Swimming tail action irresistible to fish. Rapid scent dispersion attracts fish from greater range.
Water-based formulation. Features GULP! extreme scent dispersion. Versatile bait for finicky fish. Catches bass and walleyes that ignore other offerings.
The do-everything topwater lure. Spits, darts and chugs like fleeing baitfish. Weighted tail for long casts. Loud rattle. Teaser tail hook.
(4" in length, 10 pack)
Mimics popular coastal live baitfish. Ideal for all rigging options. Rapid scent dispersion attracts fish from greater range.
Looks, feels and smells like live shrimp. Rig and fish using any technique appropriate for live shrimp. Extremely durable and long lasting. Bonus packs available.
The weedless wonder that will come up clean and weed-free every time. Patented 35 degree wobble. Rocks back and forth, but won't roll and twist line. Plated with pure silver or 24K GOLD for a brighter flash.
Biodegradable with 400 times more scent dispersion than plastic baits. Each bait has a natural presentation in action, scent and taste. Replace live bait for better durability and long lasting results.
Not only are Berkley's Gulp! Fat Floating Trout Worms loaded with trout-attracting ingredients, but they offer a buoyant, lifelike design that imitates the features and action of small worms and other trout forage. Shorter and fatter than other trout worms, the Gulp! Fat Floating Trout Worms are…
More durable than livebait. Here's the bait that out fishes live night crawlers. Looks like the real thing and smells even better. Great on spinners, livebait rigs, and weedless hooks.
Floating for more lifelike swimming action. Keeps bait off bottom and in the strike zone. Split tail for increased action.
Biodegradable nibbles disperse the famous Berkley® GULP!® scent cloud that invites all of the crappie in the area over for dinner; your dinner. Berkley® GULP!® baits out fish live baits.
100% biodegradable, tough as nails. Flesh-like feel.
Hand poured & custom decorated colors as original. GOLD hooks. Original style head with barb to hold lure on hook with large painted eyes. Lure attached to spinner. High quality spinner. Great Packaging.
Put it in the hands of a beginner and they are quickly and easily catching fish. Give it to a Pro and he is in awe. Fully weighted.
Blades are designed to turn at very slow speed. Each size perfectly balanced. Beautiful bright finish.
It starts with a premium grade egg. Then Atlas uses a unique process that makes these eggs worthy of the name SUPREME. The eggs are specially processed to produce a soft, gooey center that actually milks out into the water. This slow, milking process has already been a proven trout-catcher with our…
Anglers already know about Mike's King Salmon Eggs: jumbo-sized, proven trout catchers! We've made them even better by adding glitter! These eggs are dry packed and are just what trout are hungry for; the glitter shimmers and shines just enough to attract the trout to come closer. Once they see and…
Jig Lands in Optimal Upright Strike Position. Unique Head Design Minimizes Snags Enhancing Bait Action Upon Deflection. 300 lb Stainless Steel Single Wire Construction. Sonic Brass Echo Chamber. Hardened Epoxy Finish. Bait has Free Range of Motion. Proven Productive Colors. Design Allows for…
The Yumbrella Flash Mob features four willow leaf blades extending from the outer wire arms for additional flash and fish attraction. All five stainless steel Super Wire arms provide unmatched strength and memory to handle everything big fish can dish out, and the snaps and swivels are also…
Shrimp Tail Refill 4"
6.5" Overall / Rigged with 8/0 Mustad 80 lb. Leader.
The unique shape of the Betts® Pop N' Round Popper offers a tantalizing, non-directional action that responds to gentle twitches and natural wave action. As a result, it stays in the strike zone longer, and shows bass and panfish an action and profile they've likely never seen before. If you're a…
This jerkbait is very effective in cold weather. Squirrel has a longbill which makes it possible to dive deeper, thus it is easier to reach inactive bass in the water. It will be your favorite lure for early spring. This lure produces a tight wobbling action creating a life-like stop and go action…
An excellent lure for Spanish Mackerel, Bluefish or deep jigging for Grey Trout. Gold models have a gold treble hook, silver lures are equipped with nickel plated trebles.