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> fishing > Fishing Lures

Fishing Lures

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Williamson Exciter Birds
$12.49 - $29.99

Splashing and fluttering on the surface will add activity to your spread and get the predators up from the deep to see what the commotion is about. Exciter Birds can be fished in a number of ways: As a lead on a daisy chain teaser. Connect the Exciter Bird in front of your favorite lure as an added… [more]

Strike King Mr. Crappie Joker

The Joker is a 2-inch solid body bait that features three appendages that each have a small ball on the end to amplify their action. The result is a bait that resembles a joker's hat; but this bait is no joke! The Joker is the result of years of design. The Joker will draw crappie out of whatever… [more]


The legendary Original PowerWorm® Fish bite and Won't let go. A natural presentation for all fishing conditions. Ideal for fishing all your favorite lakes, rivers, and streams. A BEST SELLER for almost 20 years. Because they work. At Berkley® our passion is to help you Catch More Fish. Bonus packs… [more]


Flat bottom for gliding action. Ideal for jig heads, Carolina rigging and wacking worming. Bulbous tail floats to create an incredible action. [more]

Sea Striker Ballyhoo Dusters

The perfect dressing for your ballyhoo bait. Tough pearlescent tinsel flows over the ballyhoo for extra attraction. This reverse troll duster is 4" long in the fishing position. [more]

Blue Water Candy Ribbon Fish/dredge Skirt

Wide cut 6½" pearlescent bling on lightweight heads. Great for dredges and ahead of ribbonfish. [more]

Erie Dearie Walleye Killer

This simple but incredibly effective lure has been tested in lakes, streams and impoundments under the toughest walleye and sauger fishing conditions. And under the toughest, most competitive conditions. It's a proven winner. 12 per card. [more]

IMA Pin Jack 200

The new Ima Pinjack 200 features the same body style as their square bill crankbait, but with a longer lip to dive down to about 7 feet. It features a tight wobble and narrower bill design to come through cover more easily. It is 2.25" long, weighs 1/2oz, and is available in 8 colors. [more]

Blue Water Candy Jag-a-hoo
$32.99 - $64.99

One of the latest innovations from Blue Water Candy, the Jag-A-Hoo is possibly one of the most versatile offshore lures to hit the shelf. Based on the principle of a "Wahoo Bomb", the Jag-A-Hoo combines a trimmed down, compact version of Blue Water Candy's most popular wahoo lures (JAG), and a… [more]

H&H 4" Queen Cocahoe Minnow

The Cocahoe Minnow is a must have in fishing anywhere along the gulf coast or wherever speckle trout and redfish can be found. [more]

Blue Water Candy PINK/BLU

Hand tied reversing skirts on a lead head. Great for tuna, dolphin, wahoo, kingfish and billfish. [more]


The Gene Larew Biffle Bug incorporates the best features of several top baits into one compact design. The Biffle Bug's body is slim yet wide, and covered with concentric ridges. The first 3/4 inch of the Biffle Bug is solid for hook support, while the rest of its body is hollow like a tube. The… [more]

Yo-Zuri 3DB PROP

Top Water "Commotion" Action. Polycarbonate Prop for Lifelong use and unique sound. Large airplane blades to displace more water. Internal Cadence Rattle & Noise BB's. Injured "Red Eye", Gamefish key in on distressed baitfish. Patented Wave-Motions Ribs for more vibration. Internal 3D Prism, Patent… [more]

Slider Double Action Minnow

Looks and swims like a minnow in water. The grub has a jointed body and a vibra/boot tail that has a double-action. The tail wiggles and the body has a little wave action thus Double-Action. This has been proven to catch many species of fish Crappie, Perch, and Smallmouth Bass. [more]

Zoom Magnum Fluke

The natural fish shape is attractive to all kinds of fish in both fresh and salt water but big bass really like them. Because of their streamlined shape they glide and swoop through the water easily with the slightest twitch of the rod tip. Use them weightless and they hit the surface like a… [more]

Kellys " Fire Tails"

A unique combination of color and fluorescent. Two No. 6 gold-plated hooks and one No. 8 tail end hook. Hand tied/hand sewn 17 lb. test inside leader. [more]

Mold Craft Soft Birds

The Soft Bird was designed for sport fishing. Soft Birds produce tremendous splashing action at speeds of 4-12 knots. They can be used as a lure, teaser, Daisy Chain, or in tandem with a Hooker. [more]

Mirrolure 20mr Series Catch 2000?

This suspending lure features an irresistible action and sonic rattle ideal for trophy saltwater game fish. Suspending action allows the lure to remain in the "strike zone" for a longer period of time, resulting in more fish. [more]

Mirrolure 22mr Series Catch Jr.®

This suspending lure features the same "fish-catching" action as the Catch 2000®, however, it is smaller in size and weight. Ideal when Trout, Redfish, Tarpon, Snook and Striper are feeding on smaller baitfish or when fishing with lighter tackle. [more]

Mirrolure 4m Series

When the game fish are feeding on Glass Minnows or other small fry, the 4M is ideal for the ultralight enthusiasts. The 38MR resembles a 3" baitfish and is also an ultralight tackle lure. [more]

Mirrolure 52m Series

As attractive as live bait, these twitchbaits are irresistible to many types of saltwater game fish. [more]

Mirrolure 7m Series

Varied rod twitches create an underwater dart and flash, but when fished with a steady retrieve, they will swim just below the surface. [more]

Mirrolure Deep 25

These lures flash and rattle when retrieved or trolled. They look and swim like a small mullet or other bait fish. Great for a variety of game fish. [more]

Mirrolure Heavy Dine

Features bright, reflective, luminescent inserts, "fish calling" rattles and natural 3-D eyes to enhance their realism, plus extra strong hooks. With a twitching retrieve, these baits dart from side-to-side, mimicking a wounded baitfish. Trout, Redfish, Snook, Striped Bass and Tarpon find the… [more]

Mirrolure Mirrodine Mini

Mirrodine Mini is the perfect size when trout, redfish, tarpon, striped bass and snook are feeding on smaller size baitfish. With a twitching retrieve, MirrOdine Mini will dart form side to side, m mimicking a wounded shad or scaled sardine. All features a bright, reflective luminescent insert… [more]

Mirrolure Mirromullet? & Mirromullet Xl

MirrOmullet® and MirrOmullet® XL closely resembles a juvenile finger mullet, a favorite forage for all coastal predators. These surface walkers feature a wounded mullet action and subtle presentation which is ideal for fishing the calm shallows. MirrOmullet® series features a luminescent insert for… [more]

Mirrolure Popa Dog

Features a unique concave lip design and head shape to create surface commotion and noise to attract game fish. Emits a sonic vibration from its rattling chamber. Popa Dog combines all the popular characteristics of a surface popper and surface walker into one fishing lure. [more]

Mirrolure Series Iii® Catch 5?

Catch 5? is a suspending lure with a wide body profile that produces a large holographic flash, which can be detected by gamefish at great distances. Emits a low frequency sonic rattle similar to the Top Dog®, for additional vibration and effectiveness. Features a natural baitfish pattern for… [more]

Mirrolure Spotted Trout Series

Spotted trout and red drum can't resist these tempting offerings. Resembles a spotted trout fingerling. [more]

Mirrolure Surface Spinners

From snook, red drum and trout to striper, bass and muskie, these popular lures are proven fish slayers. Double counter-rotating spinners drive fish crazy. [more]

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