Great for suspended fish. Designed to target fish suspending or holding in vertical cover, the GULP! Sinking Minnow is perfect for working weed lines, wood, docks, and dams.
A Trout worm that can rigged or used on a traditional floating trout rig. It is 2" in length. You can "Recharge" the bait by placing used bait back in powerful Gulp! Alive! attractant.
Perfect for jig or drop shot. Biodegradeable with 400x's more scent dispersion. More colors and better durability than live. (4" in length, 12 per pack)
Biodegradable nibbles disperse the famous Berkley® GULP!® scent cloud that invites all of the crappie in the area over for dinner; your dinner. Berkley® GULP!® baits out fish live baits.
Designed to target fish suspending or holding in vertical cover. Perfect for working weedlines, wood, docks and dams. Biodegradable.
The do-everything topwater lure. Spits, darts and chugs like fleeing baitfish. Weighted tail for long casts. Loud rattle. Teaser tail hook.
Rig as is or like a live crab. Made of biodegradable, natural ingredients. Looks, feels & smells like live peeler crab.
Looks, feels and smells like live shrimp. Rig and fish using any technique appropriate for live shrimp. Extremely durable and long lasting. Bonus packs available.
More durable than livebait. Here's the bait that out fishes live night crawlers. Looks like the real thing and smells even better. Great on spinners, livebait rigs, and weedless hooks.
Ideal for all saltwater species. Swimming tail action irresistible to fish. Rapid scent dispersion attracts fish from greater range.
The next generation in soft baits. Biodegradeable. Made of natural ingredients. 400x's more scent dispersion, expands the strike zone allowing you to catch more fish. (1" in length, 8 per pack)
Unique new double tail design has enticing action at slow or fast retrieve. Excellent for multiple species of inshore gamefish. Pronounced action fished slow or fast, and on light or heavy jigs.
The next generation in soft baits. Biodegradeable. Made of natural ingredients. 400x's more scent dispersion, expands the strike zone allowing you to catch more fish.
Designed specifically for the jig fisherman from the top of its head to the very tip of the tail. The head was designed to better fit a jighead, the body has more mass than a standard curltail grub, and the tail is much beefier- creating more of a "thump" on the fall, creating more strikes than…
Ideal on jigs or as a trailer. Favorite for all SW species when targeting big fish. Proven tail action design swims under all conditions.
Excellent for catfish. Catfish can't resist the intense scent dispersion that these little babies kick out. And because they're more durable than real livers, they last longer and eliminate mess.
The bullet shaped long trim body with rubber legs creates plenty of wiggle. Cork body cemented on Mustad® hook. 1 per pack.
100% biodegradable, tough as nails. Flesh-like feel.
Vivid, 3D eyes for maximum attraction. Built with heavy-duty 2/0 black nickel Mustad® UltraPoint® hooks. Super-sharp conical keeper barbs to hold ElaZtech plastics securely. Hand-poured with pride in South Carolina. Pair perfectly with Trout Trick®, MinnowZ?, StreakZ? 3.75, and other Z-Man®…
The tail moves easily at slow speeds. Different action than the Swim'n Caffeine Shad. Added attraction of our exclusive Coffee Scent and a plastic that is unlike anything else you've ever fished, you're sure to catch more and bigger fish!"
The combination of the Williamson Sailfi sh Catcher and a swimming paddle tail ballyhoo trailer creates a double surface action and bubble trail is irresistible to billfi sh and other large game-fi sh species. The durable ballyhoo plastic body utilizes internal holographic foil for additional fl…
The rotation, combined with the two-sided color pattern, creates maximum flash. Each jig is pre-rigged with a stainless steel, ball-bearing swivel and a single VMC® Assist hook
The "S" shape in the body delivers a pronounced wounded baitfi sh action. High quality foiled fi nishes add flash and attraction to the amazing action. Good for all kinds of pelagic fish: Tuna, Trevally, Sea Bass, Spanish Mackeral and Kings. Durable, Premium Foil Finish. Pre-rigged with a VMC®…
Storm lures has created the perfect lure that's Tail-weighted for easier "walk-the-dog" action and has loud rattles. The cupped mouth spits without any modifications and the flashy pearl SkirTail adds a living, breathing action that fish can't resist.
A finesse/dropshot bait, the YUM® Warning Shot was designed by Jason Christie to catch finicky bass in clear water. Use on a dropshot or split shot rig, or simply threaded onto a jighead.
The original design attractor Wabbler spoon. Standard of quality.
Shaky style double collard jigs with long shanked black nickel Gamakatsu hooks. Great for fresh or saltwater.
The Z-Man Scented Curly Tailz Lures are perfect for fishing smallmouth and walleye. The elaZtech construction holds up to even toothy gamefish. These lures are durable and should hold up for up to 20 fish or more before breaking. These lures have 100% natural scents to attract fish and trigger…
Ball shaped jigs with durable powder coats and Mustad long shanked black nickel hooks. The eye lays perpendicular to the hook which creates added motion and action to the bait. The double collar offers extra holding power to prevent soft plastics from slipping down the shank of the hook. Poured and…
Exclusive Gulp! scent and flavor. Water based scent dispersion. Minnow body with relentless fish calling tail action.