$7.09 - $43.74
Water-based formulation. Features GULP! extreme scent dispersion. Versatile bait for finicky fish. Catches bass and walleyes that ignore other offerings.
Each bait has a natural presentation in action, scent and taste. Replaces live leeches for better durability and long lasting results. Floating formula offers buoyancy to its natural presentation in action, scent and taste. "Recharge" bait by placing used bait back in the attractant.
$5.95 - $23.98
Each bait has a natural presentation in action, scent and taste. Replaces live minnows for better durability and long lasting results. "Recharge" bait by placing used bait back in the attractant.
$5.95 - $23.98
Each leech bait has a natural presentation in action, scent and taste. "Recharge" bait by placing used bait back in the attractant. The Floating Jumbo leeches adds buoyancy to its natural presentation in action, scent and taste. They are more durable and longer lasting than live leeches.
$19.95 - $23.98
Each bait has a natural presentation in action, scent and taste. Great on jigs, dropshot and live bait rigs. "Recharge" bait by placing used bait back in powerful GULP! Alive! attractant. (18 ounce bucket)
Exclusive Gulp! Alive! scent and flavor. Water based scent dispersion. Minnow body with relentless fish calling tail action
GULP! Alive! assortments provide multiple colors or shapes in one 18 ounce bucket for convenience and trial. The most popular shapes and colors are offered in the assortments.
$7.09 - $8.89
Exclusive Gulp! scent and flavor. Water based scent dispersion. Minnow body with relentless fish calling tail action.
An old favorite is back with the same exact shape & softness! Great action on fast and slow retrieves. Rig as a line-through, jighead or weighted EWG.
Adds movement and bulk to your jig. Designed with the old pork trailers in mind, but easier to use. Texture provide more surface area for PowerBait MaxScent scent & flavor. The all-new material releases a super-charged scent field attracting fish in a way never before seen.
Built for heavy cover, the Berkley Powerbait MaxScent Creature Hawg gives anglers the upper hand on big fish with a reinforced scenting and a streamlined creature bait profile. Perfect for flipping, pitching, and punching, this bait features a ribbed body that maximizes scent release, moves water, and conceals the point of your hook. Offered in a number of big fish colors, the Creature Hawg delivers flailing, scent rich attraction that spells bad news for big fish in heavy cover.
Influenced by our Pro Team in Japan. Unique tail and compelling leg actions sure to draw fish to strike. The all-new material releases a super-charged scent field attracting fish in a way never before seen. Exceptional versatility. Rig on Texas rig, jig trailer or Carolina rig.
Life-like tail mimics easy prey fish for more finesse applications. Versatile larger profile design. Fish weightless near the top of the water or with insert weights to get down into the heavy cover. Compressed flat nose for better hook ups on drop shot rig. The all-new material releases a super-charged scent field attracting fish in way never before seen.
Perfectly suited for a range of finesse tactics, the Berkley Powerbait MaxScent Flatnose Minnow sets the bar for all-out attraction with Berkley's revolutionary MaxScent formula. Shaped with a flat nose for easy rigging on a dropshot, the Berkley PowerBait MaxScent Flatnose Minnow features a lifelike V-shaped tail that accurately recreates the natural movement of baitfish. Offered in a range of natural matte colors, the Berkley PowerBait MaxScent Flatnose Minnow offers bolstered scenting and subtle baitfish attraction that will put your culling system to the test.
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.
Biodegradable with 400 times more scent dispersion than plastic baits. Each bait has a natural presentation in action, scent and taste. Replace live bait for better durability and long lasting results.
Unique new double tail design has enticing action at slow or fast retrieve. Excellent for walleyes. Looks, moves, and tastes as good as live bait.
Floating for more lifelike swimming action. Keeps bait off bottom and in the strike zone. Split tail for increased action.
Lifelike detail imitates natural prey. Exclusive Gulp! Scent dispersion. Great for multiple rigging options.
This bait targets fish suspending or holding in vertical cover. With GULP!® extreme scent dispersion, the Jerk Shad pulls fish out of cover.
Designed specifically for the jig fisherman from the top of its head to the very tip of the tail. The head was designed to better fit a jighead, the body has more mass than a standard curltail grub, and the tail is much beefier- creating more of a "thump" on the fall, creating more strikes than ever before. With the built-in GULP!® scent and attractant, it smells like a great meal to all of the fish in the neighborhood.
$4.59 - $7.09
Looks, tastes, and feels real. Combines the GULP!® scent and flavor formula with a unique fluttering action that fish attack. Excellent for walleye fishing or as a jig trailer when you're flipping for bass.
$4.59 - $7.09
The next generation in soft baits. Biodegradeable. Made of natural ingredients. 400x's more scent dispersion, expands the strike zone allowing you to catch more fish.
Excellent for all species of fish. It smells like a meal and fishes like a dream. The GULP!® Minnow Grub is great on jigs, and also on drop shot and livebait rigs.
This bait has a unique segmented body for more vibration and swimming action. More surface for great scent dispersion along with a Lifelike body and color detail.
Vibrating tail action. Ideal reaction bait for bass, walleye, and other predator species. Life-like detail and top/bottom color lamination. Rapid scent dispersion attracts fish from greater range.
Great for suspended fish. Designed to target fish suspending or holding in vertical cover, the GULP! Sinking Minnow is perfect for working weed lines, wood, docks, and dams.
$5.95 - $6.95
Life like imitation of real nightcrawler that has been pinched off. These baits are biodegradeable with 400x's more scent dispersion and can be "recharged" by placing them back in the Gulp! Alive! attractant. Not all baits come garlic infused. 2.1 oz jar.
A slender, ribbed creature perfect for punching. Highly ribbed main body allows for maximum flavor surface.
$6.19 - $6.79
Multi-purpose bait used for countless scenarios. Reliable paddletail actions that attract fish. Eye-popping colors. Multiple rigging options: weighted swim bait, jig head, A-rigs, spinnerbaits, Texas rigs, and Carolina rigs.
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